by olivier zahm & elein fleiss
editor: martynka wawrzyniak
associate editor: jordan hruskA
DESIGN: M/M (PARIS)
"When those in the magazine industry need inspiration, they look to Purple. It has influenced countless other magazines and spawned trends that have trickled down through all levels of culture. To celebrate its fifteenth anniversary, this volume brings together the best in fashion, art, and culture from Purple’s illustrious history. Purple revolutionized fashion photography in the nineties by commissioning fine artists to shoot fashion editorials. What resulted was a raw, improvisational aesthetic, which continues to exert its power today. These texts further the book’s larger purpose: to chart the development of art and fashion during the past fifteen years."
Reviewed in The New York Times on May 30, 2008